By February of this year, the word was out: T was becoming a “ source of frustration” both for Abramson and the paper’s ad sales team. People said Singer was directing the magazine away from the highly profitable enterprise that Tonchi had formed. WSJ., The Wall Street Journal’s glossy magazine helmed by Deborah Needleman, was becoming a real competitor.
Five of her first 17 covers were black-and-white-and the ad sales team wasn’t happy about it.
She made it a hip and “downtown” publication, featuring photographs from Terry Richardson of Lana Del Rey, a stark departure from Tonchi’s more commercial version of the magazine.īut during her time at T, Singer faced a fair amount of heat. When she inherited the magazine, it was her goal to make it a natural extension of the front page. It was an unquestionably splashy start.īut from the beginning, Singer’s mission was clear: it was out with the old, in with the new. Another party was held during Milan Fashion Week later that month, which was attended by several potential advertisers. Anna Wintour also showed up, along with designers Donna Karan, Jason Wu, and Prabal Gurung. Shortly after her appointment, the Times threw a high-profile dinner in her honor at The Spotted Pig, a chic downtown restaurant, to which Singer wore a plum-colored dress and posed with Maggie Gyllenhaal and Peter Sarsgaard. She had formerly been a fashion news/features director at Vogue, where she worked for 11 years, and before that had been fashion director at New York magazine and worked at Elle and British Vogue. Singer replaced Stefano Tonchi in 2010, who left to take over the helm of W. Horacio Silva, who was T’s online director until last year, is rumored to be among the names being considered for the job. We wish her every success.” Abramson said the paper would begin the search for her successor immediately. Gorgeous visuals, interesting stories, and enterprising features-both in print and online-have been hallmarks of her stewardship. Sally’s contributions are clear to anyone who’s read the magazine during her tenure. The Times’s executive editor, Jill Abramson, broke the news to her staff in a five-sentence memo on Tuesday: “I’m sorry to announce that Sally Singer will be leaving T Magazine and The Times at the end of this month. After a tumultuous two-year run during which detractors questioned her editorial nose and ability to attract advertisers, she departs the position at the end of the week. Sally Singer is out at T: The New York Times Style Magazine.
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